Good Gravy is in the business of behaviour change
The best campaigns don't just change what people think. They change what people do. That is behaviour change marketing, and it is what Good Gravy does incredibly well.
Read moreLisa's | What do you do when Kiwis love you too much to use you?
How Good Gravy shifted a much-loved Kiwi dip from special occasion to everyday habit, from 15 second hero to the supermarket chiller.
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Nexgard | What's the 1st thing you do every month?
How Good Gravy and OMD used behaviour change marketing to turn a media schedule into a monthly habit for Kiwi pet owners, with Dame Lisa Carrington and Colin the Cavoodle.
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Who builds their own hospice? Canterbury does.
Nine pieces of coverage in a single fortnight, reaching more than a million New Zealanders, every story positive. Average coverage quality of 91 out of 100, with every core message landing in full. Earned value came in at more than 18 times the campaign investment.
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One day. Ten stories. The whole country listening.
Ten stories in one day, more than 300,000 New Zealanders reached. Medical device PR and behaviour change by Good Gravy.
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Hato Hone St John | Life doesn't stop at the front door
Life doesn't stop at the front door. How Good Gravy used behaviour change marketing to make the Out & About mobile alarm part of everyday Kiwi life.
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Achieving results that are better than ‘fine’
Denial. It’s the word that sums up many of our senior citizens’ feelings about their health. They refuse to admit they’re feeling unwell or vulnerable because that might mean they’re getting old and losing their independence.
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This could be a marketer's worst nightmare
You're the market leader. Then a deep pocketed multinational competitor spends a ton of money to launch an aggressive campaign aimed directly at your product. Their objective: to steal as much market share as possible. What do you do?
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From your front door to the world
In common with, well, everyone else, ADRA (the Adventist Development Relief Agency) found itself disrupted by Covid-19. In ADRA's case, one of its key fundraising events, the ADRA Charity Run, was looking like a non-starter. Time to pivot. Because charity, it turns out, begins at home.
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90 Years Yum
You're a consumer products company making many of New Zealand's most popular food products. One of the most iconic brands in your portfolio is about to mark its 90th anniversary. How do you celebrate such a milestone?
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Launching a latecomer into a crowded market
You're a planet-friendly brand. You just decided you want to use Earth Day to promote your product. Just one problem: Earth Day is only 48 hours away.
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Amplifying a sponsorship through a handy device
You rank in the top 3 brands for your category for brand awareness, but brand consideration and preference aren’t at the same level. People certainly know about you, but that doesn't always translate into sales. What do you do?
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