Planning
- Integrated and communications strategy
- Brand and communications channel planning
- Insight strategy development
- Marketing and go-to-market plan development (awareness, acquisition, and retention)
Doing
- Creative strategy
- Ideation and execution development (including brand, TVC, radio, OOH, display and POS, print, direct marketing, digital, copywriting, design, events and activation).
- PR strategy and activation
- Sponsorship and events strategy & development
- Creative services, campaign and project management (including strategy and implementation lead & ownership).
Measurement
- Measure and outcome reporting (data analysis, research, and post-campaign reviews).
