Lisa's, Elevate Your Eats

Lisa's has been in Kiwi fridges for nearly thirty years. That's the dream, until it isn't, because loved brands get put on a pedestal and saved for best. The growth wasn't going to come from new buyers. It was going to come from new moments: a shift in behaviour from occasional to everyday.

‍The insight, named: nobody needed convincing to love Lisa's. They needed permission to use it on a Tuesday. So we stopped selling a dip and started elevating the everyday.

Elevate Your Eats with Lisa's is behaviour change in a chiller: nudging people away from the old routine (the platter, the special occasion) and anchoring the tub to meals already on the table, the wrap, the potatoes, the bruschetta. The dip that doubles as a wicked wrap sauce, a tasty 'tater topping, a scrummy spread, with the food literally elevating as Lisa's takes it higher, and creators showing everyday Kiwis doing it so the new habit looks like something you already do. We owned the whole journey: a 15 second hero and 6 second system, an influencer framework that handed creators the idea, drag-to-reveal rich media, recipes developed and photographed, and shopper all the way to the chiller so the idea that started on screen finished in the trolley. Built evergreen, run summer after summer, evolved rather than reinvented.

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