Marketers and an Abundance of Black Swans
The theory of "black swan" events was developed some twenty years ago by Nassim Nicholas Taleb as a metaphor to describe the disproportionate role of high-profile, hard-to-predict and rare events that are beyond the realm of normal expectations in history, science, technology and business.
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Don't just pivot, Get agile!
Why marketers need to think about the consumer in the 'next normal.'
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